Apropos by D.J. Alexander has appointed a leading marketing professional as the firm prepares for the launch of its innovative property platform in the New Year. Brenda Ross, who has experience of working with major multinational firms such as Virgin, Levi Strauss, Kia Motors, and 20th Century Fox, has been appointed marketing director of apropos from the start of October.
Brenda has 30 years of global marketing, branding and advertising experience across multi-marketing platforms, both traditional and digital. She was responsible for the global launch of FOX Mobile’s consumer mobile entertainment destination overseeing the company’s global marketing, PR, branding, research and related activities, working in the USA and Germany.
Brenda also worked with the Virgin Group in local and international marketing and management positions in North America, Europe, United Kingdom, South Africa and the Middle East. As VP of Brand and Communications for Virgin Mobile USA, Brenda led the group’s branding, marketing, PR, merchandising, retail integration and website and interactive online services.
As Brenda explained: “I am excited at the prospect of working on the launch of such an exciting and innovative product as the apropos platform which, I believe, will transform the way the private rented sector (PRS) operates in the UK. David and John Alexander have developed a unique platform and coupled it with the best elements of traditional service which will combine to provide a powerful offering which will change the way landlords, tenants and agents interact with each other.”
“My experience of launching major products and services with Virgin Mobile USA and Fox Mobile’s Entertainment business has given me the knowledge and experience to ensure that apropos becomes a leading brand in the PRS in a short time and ensures that people will want to try the platform and understand the benefits it brings to the market. I am enthusiastic at the prospect of working on this with David and John who have a strong understanding of the marketplace coupled with a vision for where the market is going in the coming years.”
David Alexander, joint managing director of apropos by D.J. Alexander, commented: “I am delighted to welcome Brenda on board. Her experience with major firms and her knowledge and understanding of launching new brands into the marketplace will be invaluable in the months to come. We know we have the right product and service and we want to ensure that everyone is aware of our offering and wants to use it. I have always thought that to achieve anything you must have the best people around you, and I believe that Brenda’s appointment, along with all our recent appointments, strengthens and builds on an already outstanding team. We have an enormous number of challenges ahead but with the best people, across all parts of the company, I believe that we can achieve great things in the future.”